William Cox

Dr. William Taylor Laimaka Cox is a scientist-practitioner in the realm of social justice. His work all serves the ultimate goal of understanding and reducing the injustice, human suffering, and disparities that arise from stereotyping and prejudice.

A key theme throughout his scientific research is understanding fundamental processes at play in stereotyping and bias, especially how neural, cognitive, and cultural processes lead to the perpetuation of stereotypes and biases. His work also serves as a bridge between basic, fundamental science and translational, applied intervention work: he leverages advances in basic knowledge about stereotype perpetuation to develop, test, and refine evidence-based interventions, most especially the bias habit-breaking training, which has been shown to be highly effective at creating lasting, meaningful changes related to bias and diversity.

Dr. Cox is the Founder/CEO of Inequity Agents of Change, a 501(c)(3) nonprofit dedicated to widespread dissemination of evidence-based methods to create lasting, meaningful change. They provide training and resources to individuals and organizations around the world, harnessing the science of cognitive-behavioral change to empower people as agents of change to reduce bias, create inclusion, and promote equity.

Dr. Cox received his Ph.D. in Social Psychology at the University of Wisconsin–Madison. His contributions to basic and translational research on stereotyping and bias reduction were recently recognized by National Institute of General Medical Sciences at NIH in the form of a Maximizing Investigator’s Research Award. He and his work have been featured several times on NPR and WPR, and has appeared in The New York Times, The Washington Post, CNN, Vanity Fair, and other major outlets.